Germany, Switzerland, France, Austria. When companies plan international expansion, these markets are usually the first to come up. They offer strong economies, high purchasing power and plenty of opportunity. Yet the biggest or most prestigious market is not automatically the best one for your business.
Many companies pick a destination and then look for arguments to support it. We recommend the opposite approach: compare several potential markets side by side, find where your product or service has the strongest fit, and only then commit time and budget. Good internationalisation starts with market intelligence, not with assumptions or ambition.
More than six months ago, In and Out Market Consulting began a strategic cooperation with Fimago. By combining our networks, market knowledge and business development experience, we help companies expand between Spain and the markets of Southern and Central Europe.
The cooperation is already producing concrete outcomes. Together, we have presented business opportunities in Slovenia, Croatia, Italy, Greece and Austria to AFEB, opening new conversations for Spanish companies. We are also working on commercial agreements with a major Spanish multinational in e-commerce, creating additional routes for businesses that want to enter the Spanish market or strengthen their international reach.
In and Out Market Consulting and Fimago guide companies through every stage of the process: market intelligence and market selection, partner identification, commercial outreach, negotiation and business development.
Successful internationalisation is not about entering the most impressive market. It is about spotting the right opportunity, understanding the local business environment and turning potential into real commercial results. Opportunities exist everywhere. What matters is knowing where to look.
Considering a new market? Get in touch, and we will help you compare your options before you commit.
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